Graland country day school (2004-2017)
Website Redesign, Ongoing Content Management
Ruth began working with Graland in 2004, when she was hired as a consultant to assist the marketing and communications director in developing the school’s first website. Over the years, the site was redesigned several times and the platform was updated, incorporating significant upgrades in functionality. Each time, Ruth helped guide the institution through the changes. As the school’s webmaster, her duties included creating and posting web content, designing web pages and portals, building and implementing online event registrations, training faculty/staff and more. In addition, Ruth served as an ongoing member of the strategic communications team and as a liaison to the Graland Parent Association.
progressive urban management associates (2017)
Ruth served as project manager to redesign the website for P.U.M.A., a national economic development and planning firm based in Denver. With a small staff that travels extensively, the consulting firm needed extra hands-on-deck and guidance to create a new site that would stand out from the crowd and be easy for site visitors to navigate. Goals included greatly reducing the amount of text on the site, adding vibrant images to illustrate project work, and clearly categorizing the types of work they do. Following launch, they wanted to be able to update the site’s content themselves as needed. The new site launched in September 2017.
St. Luke's school (2013-present)
eNews Production, Ongoing Website Support
New Canaan, Connecticut
Ruth works as an ancillary member of St. Luke’s communications team, producing and distributing the school’s weekly eNews for parents. She also provides support as needed to build new web pages, create content for the site and help with special projects.
temple micah (2016)
The synagogue had an antiquated website in desperate need of a facelift. They also wished to integrate it with a portal where members could access password-protected information, pay their dues and register for events. With only a full-time rabbi and three part-time support staff, the task was daunting and had been pushed to the back burner repeatedly. Hired as project manager, Ruth was charged with the responsibility of identifying a web designer, developing the website’s architecture, editing or writing content, combing through thousands of images for visual content and managing the web design process. Following the site’s launch, Ruth trained the staff to update it and advised them on an email communications strategy.